New Ricoh camera for better image quality

PRESS RELEASE:

Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the release of the GR DIGITAL III camera. A successor model to the GR DIGITAL II, the GR Digital III achieves a whole new level of image quality.

The GR DIGITAL II (November 2007) achieved superb image quality by packing superior resolution, low noise, and low colour aberration performance into a thin, compact body. In the 20 months since its release, the GR Digital II has been very popular with a wide range of customers, especially professional photographers and experienced amateurs.

The new GR DIGITAL III takes the GR line’s traditional high image quality to an even higher level with a new image processing engine, a new CCD, and the newly developed 28 mm/F1.9 GR Lens. Performance has also been enhanced in areas such as quick shooting, operability, and power of expression.

In order to fully respond to the needs of our customers for the GR DIGITAL III, Ricoh will continue to offer the customization services (fine tuning of shutter release button sensitivity, AE/AWB, etc.) that we have provided since the introduction of the GR DIGITAL.

The new GR Digital III will be available at £529.99 inc from the middle of August.