Make the leap to DSLR with the Sony Alpha A290 from Jessops

Jessops, Britain’s biggest photographic retailer, are now stocking the fantastic new Sony Alpha A290 available at Jessops and www.jessops.com.

Sony entices all digital compact camera users to make the jump to DSLR with the new user friendly Sony Alpha A290. Successor to the extremely popular Sony Alpha A230, the Sony Alpha A290 is an attractive black 14.2-megapixel digital SLR, that’s small, light and comfortable to hold. With an Easy Shooting Mode plus Onscreen Help Guide, the Sony Alpha A290 makes DSLR photography so much easier to any newcomer.

Features include:
High Resolution CCD Sensor with 14.2-megapixel resolution for detailed images and superb sensitivity
Steady Shot Inside – camera-based image stabilisation so you can use any Alpha lens and get the full benefits of image stabilisation
High Sensitivity ISO 100-3200 and high IO Noise Reduction for great looking images even in low light
Easy Shooting Mode
Redesigned grip for comfortable handling
Photo TV HD with Bravia Sync for viewing your images in full detail on your HD TV
D-Range Optimiser for bright and contrasty images while avoiding burnt-out highlights and blocked out shadows.
Anti-Dust System
9-Point Autofocus with eye start (starts focusing when you look through the viewfinder)
Fast continuous Shooting – three frames per second at full resolution
Dual SD/SDHC and Memory Stick Duo Compatibility

The Sony Alpha A290 is so light, so compact and so easy to use, that even first-time DSLR users can experience life as a photo professional thanks to the superb image quality and image enhancing features, such as the Steady Shot Inside. This allows you to keep images crisp and even, by reducing camera shake when shooting handheld. It’s great for atmospheric, low-light scenes without flash as well as high zoom shots when you don’t happen to have a tripod handy. Plus the Sony Alpha A290 works with the entire Alpha lens collections, so whatever the situation, that perfect shot is always achievable.

The Sony Alpha A290 has an impressive 14.2-megapixel CCD Sensor to ensure stunning, professional-quality photos every time. It provides extra sharp images, even when enlarged, with reduced picture noise to help keep vibrant colours and smooth textures.

With the Sony Alpha A290 there is simply no excuse to not take beautiful images with razor sharp responses. This is due to the BIONZ processor inside the camera which is the key to its lightning fast shooting responses. This powerful processing engine can handle large amounts of digital information from the camera’s sensor, so you can accomplish striking, low-noise images, frame after frame.

What makes the Sony Alpha A290 perfect for first-time DSLR users is its Onscreen Help Guide feature. It provides simple on-screen guidance to assure easy intuitive operation. With a graphic display that successfully demonstrates the effects of setting different camera modes, using sample images as examples, even the most nervous of photography upgraders will be able to excel with this model.

The Sony Alpha A290 is available in stylish black for £399 at Jessops.