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Young Creative Chevrolet 2012 competition

by Adam Smith. 28 Mar 2012

YCC 2012 competition open for entries

Young Creative Chevrolet 2012 competition
Chevrolet is once again on the hunt for the best art students around the UK in a bid to find the most talented minds in the country

Young Creative Chevrolet is a pan-European arts contest launched by the car-maker in 2007, looking to foster young creativity,  support up and coming artists in the early stages of their career, and reveal some of the best artists across the continent.

2012 once again offers budding artists the chance to work with famous industry experts in unique work experience placements and with ample cash prizes up for grabs, this is a once-in-a-lifetime opportunity.

This year’s competition brief will revolve around the idea that life is full of opportunities and participants are challenged to interpret this idea in an imaginative and unexpected way.

Now, in its sixth year, YCC has become a highly-anticipated and truly pan-European event. Last year the competition generated 552 submissions from 155 applied arts schools in 22 countries, so the bench mark for excellence is set high.

Mark Terry Managing Director – Chevrolet UK & Ireland comments: “We’re delighted to give more and more young artists a platform to showcase their artistic skills and build their business acumen. The standard of previous entrants has been incredibly high and many have gone on to be successful music producers or fashion designers. We’re excited to announce our judges for this year’s competition, all of whom are experts in their fields.”

This year, four inspirational professionals from the arts and entertainment industry will be joining the national jury panel; Richard Gunn, a prominent automotive photographer and Getty Images contributor, Victoria Gallagher, reporter at Drapers magazine, Andy Baker, president & co-founder of MOFILM and Ian Cook, founder, director, and artist for PopBang Colour.

Each year entrants (both individuals and groups) from a growing number of schools are asked to respond enthusiastically to creative tasks across one of the following four disciplines, including:

Fashion

Challenging students to design the perfect outfit to wear on a road trip adventure.

Photography

Students are asked to capture the essence of opportunity, energy and the shift towards a new way of being in an image.

Video

Students are tasked to create a viral video that will incite people to make a change in their lives.

Visual Arts

Challenging students to create a unique and eye-catching print for a special edition t-shirt and hoodie that subtly captures the spirit of life being full of opportunities.

All national and European winners will receive cash prizes and at the European level finalists compete against other countries for a larger cash prize, and the chance to win a unique behind-the-scenes work experience placement relevant to their respective discipline.

Entries are still open to all applied art schools and art students until April 1 2012.

Those who want to enter, contact the Chevrolet press office at Mischief PR at Chevrolet@mischiefpr.com.

For more information on Young Creative Chevrolet visit www.youngcreativechevrolet.eu.

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